The key reason for choosing this Gehry poster is due to the importance placed on the image/object opposed to the use of text to convey the idea. The saying 'a picture is worth a thousand words' is key here with minimal use of words advertising the product, rather the use of the one main picture highlights what is needed. The font colour (white) has been employed to ensure that the attention is not taken away from the main picture, white also ties in well with the colour scheme as very minimalistic colours have been used throughout the poster, by using a plain colour it suits the poster and creates an effective visual. Although, the composer has used a large font at the start of the poster (top left - were our eyes are drawn initially) to allow the responder to gauge what the image and poster is attempting to convey and give the title to the whole poser prior to looking into the image and then the text lastly as our eyes aren't drawn to the text initially due to size and location.
Available: http://www.impawards.com/2006/sketches_of_frank_gehry_ver3_xlg.html
Accessed: 12-8-2011
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